Calico
My objective with Calico was to build a brand that stood out in its industry. I focused on a design philosophy that captured the team’s unique personality while maintaining a cohesive look with the parent company, Watermelon.
This was achieved through a visual identity defined by vibrant colors, aesthetic fonts, curved elements, and a casual, approachable tone. The result is a brand that feels fresh and relatable.
Warm, natural tones.
Color is a cornerstone of a brand's identity. For this project, I developed a warm and elegant color palette that became the foundation for all design assets, including full presentation decks and social media templates.
Javascript
Graphic Design
Project Management
Collaboration
HTML
CSS